They Lie, We Listen; Radio

The manipulation of radio waves was perhaps the most notable technological achievement in media, ever.  Prior to its invention, it was unfathomable to send any sort of message, whether that be physical or through interpretation of any kind other than morse code.  These days, satellite radio's most effective trait is it's ability to make AM/FM waves obsolete; aside from a monthly subscriptions and the ability to curse not much has changed.  

QUESTION: When the time comes that all "radio" is satellite transmitted, will we stop calling it radio?  


To those who think this question to be foolish, I ask you why we trust any of the messages we hear on the radio and digital broadcasts.  I truly believe this all has to do with the mental association of radio and how people perceive it's messages as truth.  


OLD DOGS, keep falling for the same tricks.
Hot 97.1, like any other broadcasting network, has advertisements which are specifically tailored to their listeners; duh.  Of course, this started when Crest toothpaste had the luxury of marketing their product to entire families simultaneously; but the days of "single radio" homes are over.  It also doesn't take a history buff to appreciate this technological life span, as I believe it to be the single most effective source of consumer trust in radio.  Our grandparents were raised with Radio as their primary connection to media, and it only took 4 stations to gain their trust.  
I believe one's perception of music goes hand in hand with the media messages attached to them, and with the hundreds of stations available today; the amount of marketable processes of perception are innumerable.  Thus, logically, the amount of media being transmitted throughout any form of "radio" is equally as awesome.  


SIRUIS-XM USERS BEWARE, "music has an agenda of its own."
So, let's say you don't call it radio; you call it, "groovy-satellite-music" or whatever liberal mumbo-jumbo you're in the mood to drive your Prius to.  Commercial-free does not mean Media-free, in fact I wouldn't even call it Commercial-Free at all.  Surely there are no advertisements, but it doesn't get more commercialized than a monthly subscription partnered with virtually every car maker in the world; capitalism ftw.  
And when all else fails, music has an agenda of it's own.  With more and more music embodying sex and many other messages so blatantly, today's traditional media messages are anything but subtle.  Music is a way of life.